Proposta de uma metodologia de melhoria de serviço para micro e pequenas empresas: estudo de caso para uma empresa de gestão familiar

Abstract

In the 90’s, Brazil opened your market to foreign products and services, for this, It needed an adjustment period, After all, yours industrial parks were obsolete and their productivity is low, if as compared with developed countries in Europe and North America. The companies in Brazil not had structure to compete with imported products that had better quality and competitive price. From this act, many companies in Brazil were bought; others were formed joint venture, fusion occurred between companies and inflows of foreign capital in the country. Micro and small companies (SMC) did not participate in this process; however, need to compete in this scenario. For that, SMC needed to find solutions to remain competitive in the market. On this context basis, this research aims to propose a methodology to improve services in MSC family managed with the assistance of reference models of product and process. Therefore, the methodology used was an exploratory applied research, with qualitative approach through a case study of family’s management micro and small company that sells and does maintenance on generator groups of energy segment. To the development of the methodology used the reference models of Cheng and Melo Filho, Rozenfeld et al., and Baxter. With the application of the methodology was identified what the customer needs, the equipments with satisfactory results and the best conditions of service. Were identified generator group with good performance to peak hour and emergency situations, was development a tool in Access to assist in equipment e service data analysis.