Análise dos critérios competitivos priorizados pelos clientes dos escritórios de arquitetura

Abstract

Faced with fierce competition in the architecture branch, there is a worry if the architects are aware of the particular needs of each client and the various ways available today to provide a better treatment and use this process as a market differential. Although the technological features have been accentuated, modernized and improved the provision of services in architecture offices, the interface with customers, such as a better understanding and comprehension takes a new large role influencing service provision and obtaining satisfaction for it. In this sense, this research seeks to clarify the management that involves strategies which can influence and improve the provision of the architectural services. The main goal of this research is to identify a customer profile of Curitiba architecture offices and, through a survey conducted by questionnaires, demonstrates the key aspects which influence the choice of an architectural service, as well as checks if the architects are aware of these aspects and individuals needs. It is believed that through this research, the architects can be clarified about what their customers think and thus improve or adapt their services management and the relationship with them, avoiding possible disappointments and improving its competitive position in the market.