Plano de negócios Czek Engenharia

Abstract

This academic work aims to write a Business Plan for Czek Engineering companies. To achieve this goal was carried out a description of the company, established business, vision, mission and values, was made a market analysis and established marketing and financial plans. SWOT analysis was used to assess strengths, weaknesses, opportunities, and threats of the business. The products and services to be offered were detailed. The organizational plan was also established. The analysis of market and competition was deepened, evidencing aspects of innovation. The competitors were analyzed. The Marketing Plan included everything from market research, pricing, sales strategies, financing strategies and financing simulations. The financial plan included investment expenditures, fixed expenses and working capital requirements, as well as financial forecasts. The economic-financial feasibility analysis was carried out and finally the conclusion of the work, with signalization of the viability of the business.