A influência do vídeo no ponto de venda na atitude de marca e o comportamento de compra de clientes de um supermercado

Abstract

This monograph proposes a study on how a video delivered at the point of sale can influence the consumers’ final decision on product purchase. It takes into account the aspects that consumers consider most important when choosing a product among the great competition found nowdays inside a supermarket, in which several brands compete for space and being the choice of the consumer. By analyzing the consumers’ behavior and similar periods of sale of the product the conclusion can be drawn for this study.