Cartilha do Projeto Vida à Água: o design gráfico ajudando a disseminar as melhores práticas

Abstract

The development of graphic design for the booklet of the “Vida à Água” is the result of the graduation course in Tecnologia em Artes Gráficas at UTFPR, developed by Elaine Yanagui student, under the guidance of Professor Dra. Ana Lúcia Santos Verdasca Guimarães is the theme of this paper. It covers the main steps to achieving this goal, through research references, in order to understand the graphics graphic designs already developed similar. It has also developed a survey of representatives of the target audience, the key audiences identified for proper understanding of the content, context, values, concepts and characteristics, so as to enable the development of a project appropriate and compatible with the interests and needs identified. The result is presented in detail.