O papel das empresas na construção da sustentabilidade no contexto brasileiro do século XXI

Abstract

This research has a goal to present analysis of the influences and contributions from companies regarding the subject: In the context of XXI century in Brazil, in which dimensions is possible to talk about sustainable business activity? As a guideline to answer the question, this research has an overall objective to analyze the characteristics, applicability and sustainability dimensions of Brazil’s business activities nowadays. From this main objective, the specific objectives were defined to support identify the sustainability and its dimensions (environmental, social and economic) from the theory “triple bottom line” and also identify the business as a decisive activity to build the country’s sustainable development. This paper intends to set the essentials concepts regarding the subject. The chosen methodology was exploratory and qualitative as well as based on literature and documental and then a triangulation of data through survey of theories, sustainability indicators and gathering information from the site of the studied companies. By checking the ISE from the Stock Exchange of São Paulo for the last five years the five companies analyzed were selected: BRFoods, Bradesco, Copel, Natura e Vale. Understanding the relevance of this problem, it’s possible to notice an increase of concern by the companies to this matter, even though still in development, some actions actually cause positive impacts on the environment surrounding the organization.