Proposta de um modelo de referência para o processo de desenvolvimento de produto do vestuário

Abstract

The process of product development of apparel is greatly influenced of fashion, this fact gives this process great dynamism and speed development time. Companies develop their products in seasonal lines (collections) rather than individual products, with a batch of products by collection, several collections a year and therefore have a short time for the development of each collection. In this sense, the adoption of appropriate organizational structures and best practices for the PDP, can help to improve the performance of this process in the apparel industry, which is essential for the competitiveness of companies. Through the use of the reference model the company can create its own structure to carrying out the activities, so that the model fits the reality of the company, while systematize the activities and structure the process. The aim of this study was to propose a reference model specific to the apparel industry (PDPV), adapted to their characteristics, can be a way for these companies to structure their PDP, increasing process performance and consequently these firms. An approach to the problem was qualitative and the development of the model was through literature review and field research. Data collection was through interviews with companies, professionals and professors from sector PDP apparel. The purpose of the interviews was to map the PDP in these sectors. The model construction was done in three steps. The first step was the construction of a theoretical representation, that is a theoretical model developed by comparing of a reference model generic and specific models for garments. The second step was to compare the mapping of interviews with the theoretical representation, confronting theory and practice. The third step was the development of the model itself. The model is split into macro-phases, stages and activities. Each phase was detailed with the flow and those responsible for each activity, and the inputs and outputs of documents and information. The development of the reference model is proposed of encounter with those collected information in the literature and in interviews, then may be contributing to the design process in industry and research in the sector of product development apparel in the academic realm. The reference model for PDPV is a conjunction of best practices that can be used in its entirety with flexibility to structure the PDP, or be used by partially adapting, adjusting to the reality which will be used.