Lembranças de Olímpia

Abstract

The scope of this work is the development of a clothing brand whose products act as reminders of Olympia, a city in São Paulo known as the national capital of folklore. Following the bibliographical survey on topics such as the history of the city, marketing, cooperativism and the collaborative design, will be performed a local research to point which products currently offered, in order to innovate the memories of Olímpia. Will be applied a qualitative research with the members who will participate in the cooperative "Memories of Olímpia", aiming knowledge of the skills of the members of this cooperative for production of the products resulting from this project.