O vestuário desenvolvido a partir das referências estético-simbólicas da mitologia e cultura nórdica

Abstract

The present paper purposes the creation of a fashion collection for the public which identify and are interested to aesthetic and symbolical elements in the northern mythology and culture. By noting that the clothing market is not always intended to supply the alternative people's needs in general, it's proposed a casual fashion collection with elements winch arouse the interest of the group of people who's not attracted to the usual fashion trend. Besides, through the research made, it was possible the demythologizing of wrong stereotypes upon the Viking people in the occidental culture, aiming to justify the interest of those young adults above such a outlandish culture. It was also possible indentify the casual clothing needs of this people, contributing to the marketing targeting, and realizing the satisfactory receipt for a new brand aimed to the alternative public.