O lugar da TV: imaginário e presença da tecnologia televisiva no ambiente doméstico

Abstract

Television is the most popular media in Brazil. Inaugurated in 1950, the technology gained social relevance as a domestic technological device throughout the 20th century. This thesis analyzes television as a domestic technology and the way in which consumption and mediations organize life around the device. In order to achive this end, concepts from the field of Social Communication, Anthropology, Technology and Cultural Studies are used to create a thematic outline and problematize the discussion. Based on this, a collection of information in the field where made with interviews of resident individuals. In the city of Curitiba between the years 2021 and 2022. The information collected in the field instrumentalize an analysis with an ethnographic bias in which it was verified that television technology has particular relevance in the process of construction and formatting of the domestic environment, in addition to facilitating negotiations between the individuals who inhabit these spaces, their habits and rhythms. It was also verified that the domestic environment is an instance in constant physical and symbolic modification and that home appliance technologies play an important role in this process, demonstrating the presence, absence and transience of family members or other inhabitants. In this way, despite not being the most important object for acquisition in the construction process of the contemporary domestic environment, television still mobilizes projected idealization mechanisms, forms of consumption and technological imaginaries both in the appropriation and in the rejection of this technology and its cultural uses.