O Design como um agente fomentador da qualidade agrícola e desenvolvimento da agricultura familiar

Abstract

Family farming represents about 77% of agricultural establishments and is one of the main areas in the production of food intrinsically linked to the food and nutritional security of the Brazilian population. In Brazil, it is an area of decline due to the low return of the activity and the lack of technological development that transform the potential quality of the field into real quality for the consumer, adding value to its products. Design as a promoter of quality can select strategies and recommendations for the communication of qualities and create strategic points necessary for other stimulus, such as the certification of organic products. The work consists of the elaboration of a Visual Organizational Model of Information that strengthens the relationships between producer, producer, territory and consumer based on data collection and analysis methodologies using a group of family producers in the region of Nova Tebas – PR . It was used as a quality parameter the construction of a theoretical proposition that unites “legislative” with “bibliographic” together with strategies and recommendations for the communication of qualities and traceability. The Designer, through the use of strategies, can enhance interference in all phases of the agricultural production process (handling, harvesting, etc.) and contribute to a significant increase in the added value of the product along the production chain. Design assists in the need to create a connection where the potential quality of the field that visually reflects in the form is presented to the final consumer of the producers of Nova Tebas.