Informação ou resíduo? Panfletagem no município de Feira de Santana, Bahia

Abstract

The pamphlet although it will be an efficient marketing mechanism for many companies can accentuate a major sócio-environmental problem: Solid residue accumulation. Solid residue when launched on public roads causes several problems involving public health and environmental. In the municipality of Feira de Santana, pamphletion seems to be a widely used marketing mechanism, devoid of production or use guidelines, without environmental regulation. This work was proposed objectifying understand the contribution of pamphletion on the publicizing of products and services and in the composition solid residue the municipal of Feira of Santana. To do só, we used a selfcompleted self-filled questionnaire online to register the perception of the residents and the a local evaluation to complement the analyzes. The in total of 142 residents participated in the survey, which indicates that the pamphletion is used in the municipality and that this contributes to the increase in the amount of solid residue, as well as, due to its inadequate disposal, it favors visual pollution, floods and vector proliferation. The of residents participating in the survey, 99.3% said they received pamphlets and claimed to receive frequently. Although participants read the pamphlets received, many do not use them for support at the time of purchases (56.03%). All (100%) claim they have already found pamphlet discarded on public roads. Conscious of the damages, a significant percentage of the participants (70.5%) do not consider pamphletion necessary to foster trade and indicates the internet and the social networks as a practical means to acquire information. With these data, it is noticed the need of the regulation of the pamphletion in the municipality and the promotion of awareness works that aim to reduce the amount of leaflets offered and launched on public roads.