Estudo do processo de rastreabilidade dos ativos em comodato da Ambev - CDD Ponta Grossa

Abstract

The beer is a historical beverage, having accompanied mankind in its development as a society, and it’s present all over the world and also in Brazil. In fact, one can consider it a national passion: the 2017 Brazilian beer market had R$ 107 billions in revenue, contributing to 1,6% of the country’s GDP. Still, the high competitiveness of the market keeps forcing companies to take measures to increase customer loyalty, being with promotions, incentives or assistance to obtain inputs. In the beer crafting business, a great investment is due to refrigerators, imperative to beverage selling to the final customer. That being said, AmBev, part of the world’s largest brewery, supply refrigerators to its customers by means of lending. This lending requires a appropriate control of the equipments status, because the company itself pays in the event of loss or damage. Today, this control is made with barcode tags, read by the vendors when they are visiting the customers, but this process is showing inefficient. The goal of this work is to show the costs of equipment losses and point the need of a more efficient way to AmBev to control its refrigerators, reducing costs and increase the competitive advantage.