Análise da plataforma de branding para o Mõssa Dermo Studio

Abstract

This work aims to contribute to the studies related to branding, visual identity and process of valuing the corporate image and brand recognition, presenting branding as a strategy for organizations that seek innovation and differentiation within an already saturated market and, consequently, a positive perception of the company's image by the target audience. Thus, the main objective was to elaborate a study that relates processes presented in theoretical materials and their practical application, seeking to understand the diverse functions of branding, concepts of positioning, target public and naming. To understand the process, it was necessary to provide a theoretical basis on brand identity and branding, which allowed an insight into how brands are perceived and processed by the target audience. The study also has interviews, researches and similar analyzes, which allowed to understand the habits and needs of the target public of the project in question.