Desenvolvimento de questionário com imagens e escala likert para identificação do perfil de jogador

Abstract

Gamification is the use of game elements outside your environment to motivate and engage users. With the ease of access to technology, various segments have shown interest in this technique such as health, education, marketing, etc. Despite the increasing interest in the use of the gamification technique, the methods for its application are still incipient. In the literature, several studies relate this limitation to the methods of gamification technique application because most of them use the same approach for all users. Gamification customization aims to reach more users with this technique, developing a suitable environment for each user’s profile. The identification of the user profile is usually done through text forms, which are usually composed of extensive issues that generate inattention and tiredness to the user directly impacting the quality of the data obtained. As an alternative to the extensive user profile identification text questionnaires, a questionnaire consisting of images for player profile identification was developed from an adaptation of the QPJ-BR: Player Profile Identification Questionnaire. Brazilian-Portuguese and classified the player’s typology according to their motivations among the profiles of entrepreneur, conqueror, creator, explorer and humanist.