Website como ferramenta de design para otimizar a comercialização e circulação de sabonetes artesanais de uma barraca da feira do Largo da Ordem, em Curitiba - PR

Abstract

This project presents the analysis process of the needs and website construction of a crafting business. The steps began with researches about consumption, the evolution of the craftwork and its relation to design. Aftermost, analysis were made about the concerned artisan, her production methods and the means of commercialization and circulation in which her products are inserted, aiming to evidence her needs and offer them possible solutions, without mischaracterizing her handicraft production. After proposing solutions, researches with the public were made, to point the direction of the project, and so the development of the proposed material was initiated: the creation of a website and insertion of a new package. Important themes, such as information architecture, usability, interaction design and integration of materials, were addressed on the project’s development, whose effectiveness was posteriorly analyzed through tests with users. After analyzing the website’s functionality and strength, it was put on the internet, and conclusions about the association of craftwork and design, as well as about the success and perpetuation of the project, were made.