Wood frame – uma análise de mercado na cidade de Londrina

Abstract

The search for more practical and sustainable building systems has become a matter of global importance over the last decades. The method of Wood Framing, widely spread around the globe and reference of sustainability in construction, had its arrival in Brazil just in 2010 by a company, Tecverde. It appears that are no other companies that work with the system around the country. Thus, aiming to encourage the establishment of new companies in this Market, this study aimed to investigate the marketing opportunities for investments in the Wood Framing sector at the city of Londrina – PR, making data collection for analysis through literature reviews, and synthesizing it to identify market opportunities and threats through the administrative tool knowns as SWOT analysis. The study was able to verify that the market of the city of Londrina has proven itself viable for investments in this sector, but, under the need for marketing expenses for the method to disclosure to the public, in addiction to relying on a single supplier at the early operational stages.