Projeto: microcervejaria Offenheit um brinde à pureza!

Abstract

Beer is part of the culture of most ancient civilizations, being one of the oldest and most appreciated drinks in the world with a history of 6000 to 8000 years. In Brazil, however, beer’s history is more recent, introduced in the country in 1637 with the arrival of the Dutchman Maurício de Nassau and the brewer Dirck Dicx, who opened the first brewery in Brazil, "La Fontaine" located in Pernambuco. Since then, the brewing sector has expanded and, in 2016, Brazil reached the third position beer prodution in the world, accounting for a total of 679 legally installed breweries in Brazil in 2017, accounting for 1.6% of gross domestic product of 2018, and despite the overwhelming majority of the brewing sector being dominated by large breweries, microbreweries have been increasing space in the national market, especially in the South of the country. From this point of view, Offenheit, the company proposed in this work, was developed with the purpose of serving a specific and growing market niche in Brazil, the microbrewery market. The implantation will be in the city of Ponta Grossa, central region of Paraná. The city is located near regions with good basic sanitation, in the production of barley and that are part of a relevant industrial scenario in the interior of the state. In this way, the city is characterized as a strategic point for the installation of the Offenheit brewery, which will have an average production capacity of 100,800 L / month. In terms of financial analysis, using accounting tools, the project presented itself economically viable, besides offering the consumer products with lower cost prices in relation to the market of current special beers.