Elaboração de um plano de comunicação interna em uma empresa de grande porte de Londrina

Abstract

Communication is the most widely used tool within organizations, whether formally or informally. Without it, the company's operational activities and goals cannot be achieved, as communication is a set of activities, processes and strategies that are implemented through the exchange of information. However, it is not uncommon to realize that this is an aspect that is often ignored. In this sense, the objective of the study was to structure an internal communication plan for the Go to Market team of a large company in the city of Londrina, in order to promote employee satisfaction and motivation, as well as improving team performance. To this end, the qualitative research and survey method was used to understand the points for improvement in the area of internal communication that the sector needed. From the results obtained, it was suggested the implementation of the tools: feedback and communication training, establishment of a feedback routine, weekly team meeting and responsibilities chart.