Aperfeiçoamento do processo de captação e jornada do cliente por meio do método de gestão por processos em uma start-up de benefícios flexíveis

Abstract

The operation of a Start-up is in constant evolution and new services and products are created quickly due to its duty of high growth. The objective of this project was to guide the Channels area of a benefits startup by process, using process management as a method. Through this research, the aim was to understand the current processes in the area of resale channels, identify constant bottlenecks, and possible points of improvement so that it is possible to propose solutions that aim to improve all management, from the acquisition of the partner to the conclusion of the journey. For this, goals and quality indicators were created through OKRs so that periodic measurements can be made to improve all processes involved in the acquisition and journey of new partners. A recurrent analysis is of paramount importance, in addition to an analytical look at the growth and continuous improvement of the processes involved. In addition, action plans were prepared to resolve bottlenecks and potential problems identified.