Monitoramento e análise do mecanismo de incentivo mayorship em locais do swarm

Abstract

This work presents a study about the incentive mechanism called mayorship, used by the social network Foursquare-Swarm. This mechanism gives a reward to the user that checked-in more times in the last 30 days in a specific place with a reward called mayorship (the place‘s mayor). Using an automatic temporal watcher, we study how the alternations of mayors occur and the reappearance of users in the studied places, allowing the analysis of the incentive mechanism mayorship of Foursquare-Swarm. Hundreds of places were monitored in both cities Curitiba, Brazil, and Chicago, United States. The number of changes and reappearances of mayors was studied to examine the influence of contest for the mayorship by place and category. The results show that the public and recreation places like parks and museums, presented the most prominent competition (and check-ins) among users of Curitiba, but this is not observed in the same intensity in Chicago. This study makes it possible to evaluate the effectiveness of the incentive mechanism and allows other systems to use the methodology and results to determine where this incentive mechanism is beneficial and for the creation of new services.