Gestão de marketing das assessorias esportivas de Curitiba

Abstract

With the great interest of the population for physical activity, one of the consequences was the emergence of several spaces offering services for these purposes. The sporting advisories are fit in that context offering to his/her consumer an alternative in detriment the so much competition. Consonant to this, the importance of managing these institutions, as well as their marketing strategies, become fundamental to the consolidation of the company in this market. In this way, this work elucidated how the marketing management of the sports advisory services of the city of Curitiba is configured. As methodological procedures, it is an exploratory research and descriptive, which included the participation of 22 sports advisors of state capital through a questionnaire filling. In possession of the answers, we verified that the advisors are managed mostly by professionals in physical education and, in relation to marketing, partnerships and social networks are seen as the main strategies used for membership and customer adherence. Still, the diversification of training methods offered also shown as an asset in attracting a new customer, thus concluding, the triad most used by curitibanas advisors in their marketing management.