A reestruturação de marca própria para uma empresa de confecção de Apucarana/PR

Abstract

This work aims at the restructuring of a brand, a small business in the city of Apucarana – PR. Increased competitiveness in today’s markets is increasingly requiring companies to engage in innovation to remain successful in the segment which they operate. The management of marketing principles, the process of product development and design management are important strategic differences for these companies. The methodology used was literature review an case study, the collection of data was collected from visits and field research to determine the strengths and weaknesses, and propose a new positioning of the same through the study of its costumer. As a result of the research has been the restructuring of the company’s product development as well as the development of a collection.