Versatilidade em trajes sociais femininos para festa

Abstract

Today, most women often experience difficulty investing in purchasing the social costume for a specific event, because beyond the high cost, they are clothing that possess aesthetic elements attributed to it, and end up becoming "useless" after the event, because they are striking and of little use. This study aims to develop a collection of women's social costumes for party, aimed at females who are invited to events, which translate the aesthetic values and status that the segment demands. These costumes must comprise the differential proposal of the versatility inserted in the parts that make it possible to use with other garment structures, and thus can subsequently be reused on other occasions and even less formal. The study part of the principle that such women care much about the appearance, especially when it comes to the participation of events in which there is great expectation and the exposure is much greater; but they feel uncomfortable as there is a need to invest in eventual costumes since they will be of little utility after the occasion. This data was obtained through a research initially for observation Research and, after, applied an objective questionnaire, which according to the results define the targeting market.