O uso das emoções para o desenvolvimento de produtos sustentáveis

Abstract

The present thesis is a research work in design and sustainability, which aims to expose a strategy for the use of emotions in the development of sustainable products. Initially there was a description of some of the main methods and theories surrounding the design and sustainability, and how they allow gaps between the various types of obsolescence contaminate the process of development, trade and use of the products, causing severe damage to consumers, and society environment. Chapter 4 rides a text that involves the consumption as an element of construction and cultural significance, being present in society as a complex system of signs that complements intermediate and social relations. This chapter is a bridge to bring the emotions with the design and sustainability, whose theories follow in chapters 5 and 6. Emotions involve a theoretical construct that part of broader conceptualizations, between philosophy and sociology, to then delve specifically about their physiological manifestations in individuals. The considerations of neuroscientist Antonio Damásio, who describes the emotions as the main element in the decision-making of each individual, are especially important because many of them lie semantic features that guide our decision making, including those involving acts of consumption. All theories in this work is an epistemological level that opens new avenues for design exploration. This exploration is exposure empirical strategy of using emotions to the development of sustainable products, having as main goal to counteract obsolescence. For this, we used objects that carry the power to awaken great emotional appeals for their owners. We conducted a mixed technique that began with open-ended interviews selection. Then nine volunteers selected in open interviews, described reports of their lives with their objects through emotional. From the reports of these interviews, it became correlations identifying the similarities were grouped by cultural influence. The last step of experiments passed tests for quantitative electroencephalography, measuring and comparing the physiological manifestations that cause emotional objects in their owners. The results of these tests allowed the indication for deepening the steps of qualitative research as well as direct pointers to a strategy that uses emotions to the development of sustainable products and less susceptible to premature disposal.