Proposta de estruturação do setor de desenvolvimento de produto em uma PME de agricultura de precisão

Abstract

With growing consumer demands, companies tend to adapt so that their products remain competitive, and to do so, there is a need for continuous improvement or the development of new solutions. The Product Development Process (PDP) is a set of activities focused on obtaining product design and implementing it in the production line to supply the market and meet these consumer demands. One sector that has grown significantly in recent years is precision agriculture, as it has shown great potential in reducing inputs and environmental impacts by improving the efficiency of agricultural processes. This scenario highlights the relevance of PDP in this sector, due to the complexities of development (hardware and software). The objective of this study is to present a proposal for structuring the product development sector of an SME in Precision Agriculture. The development sector of this SME is in the organizational phase, as it was recently implemented in the company to improve the management of its products and the flow of information between the sectors involved. To this end, based on the model developed by Rozenfeld et al (2006) and qualitative methods (case study, participant observation, and a semi-structured script), a model was developed that is tailored to the company’s specific context. The proposal seeks to contribute to the improvement of internal communication, reduction of rework, standardization of stages, and greater efficiency in the development of new products.