Critérios competitivos priorizados para um escritório de projetos de estruturas metálicas

Abstract

The opening of micro and small businesses currently has a significant share of influence on the country’s gross domestic product. However, the opening of a small business requires strategic planning, for the definition and fidelity of its market niche. Through a case study of a steel structures design office, this work aims to identify potential customers to the office, as well as to define the competitive criteria applicable to its segment. The study is carried out through a survey questionnaire, structured in nine evaluation criteria, providing the interviewee with a rating scale from most to least important for each criterion, enabling at the end of the survey, the counting of the most voted votes in each evaluated segment. To the result is performed a ranking from the result of the votes, through a table segmented into three categories as: order winners, qualifiers and not very relevant hierarchizing and identifying this way the most important criteria to the steel structure project office.