Fatores que afetam a oferta de tomate orgânico para o município de Pato Branco

Abstract

This is research that aims to understand the dynamics of the supply of organic tomatoes in the municipality of Pato Branco, as well as prospect the main problems and possible solutions. An attempt was made to interview key people who have knowledge or control of a marketing channel that supplies the city and prepare an interview script that covers production, management and marketing techniques, as well as achieving some understanding of the possible factors that affect the supply of organic tomatoes in the region. Based on this technical review and exploratory observation regarding the supply of organic tomatoes in markets and supermarkets in Pato Branco, the following research question was formulated: Why, during the tomato harvest period, is their supply not constant in markets? organic stores and supermarkets in Pato Branco? To this end, three face-to-face interviews were conducted with people responsible for different market segments, thus addressing short and long sales chains. In the systematization of the interviews, the main factors that affect the supply of organic tomatoes in the municipality of Pato Branco were observed. Thus, by systematizing the data collected in the interviews, it was possible to construct a table of the main points and agreement regarding the dilemmas faced in the production chain, making it possible to make some considerations about each of the key issues listed, including agricultural policies to promote local production. that could be indicated for each problem. That said, it provides an opportunity for an increase in planted area, linked to the use of technologies and innovations aimed at developing organic tomato cultivation in Pato Branco.