Plano de negócios para uma empresa no ramo alimentício de molho

Abstract

The bell pepper sauce industry has experienced significant growth in the past few years, bringing promising opportunities for entrepreneurs. Considering the growing demand for diversified and quality culinary products, options for introducing a new pepper sauce in the market were investigated. Based in Londrina, the proposal is to develop an exclusive product that meets consumer expectations, providing an authentic and versatile flavor for various culinary recipes. In order to achieve this objective, it was imperative to build a comprehensive theoretical basis for understanding all concepts relevant to a Business Plan. Furthermore, all the initial steps for the Business Plan have been completed. The approach to this scientific research is quantitative-qualitative, with the collection of data from various sources, including studies from diferent authors, to support the creation of the Business Plan outlined in this work, following the model suggested by Dolabela (The Luiza Secret) and SEBRAE. Consequently, analysis of the developed Business Plan revealed that the enterprise is financially viable, making it attractive to potential investors and providing substantial benefits to its customers.