Elaboração de plano de negócios para uma hamburgueria na cidade de Garça (SP)

Abstract

Technological progress, globalization, and economic transformations are driving increased competitiveness, which in turn is demanding the innovative creation of new businesses for companies. In this context, the search for new business models, which face the challenge of increasing productivity and promoting company competitiveness, increases. Thus, businesses that offer quick snacks emerge, considering people’s lack of time. This work addresses as a general objective the structuring of a business plan for a hamburger shop in the city of Garça/SP. As specific objectives, the theoretical framework on business planning and entrepreneurship was carried out for the construction of the theoretical basis and understanding of concepts, data on local demand and productive capacity of equipment were collected, the general characteristics of the business were defined, and the economic and financial viability of the business was analyzed. The nature of the research is a qualitative approach, with data collection through market research for economic and financial viability analysis and business implementation. The Business Plan developed, based on the model suggested by SEBRAE, demonstrated that the venture is attractive to its investors and economically and financially viable.