Plano de negócios: Análise da viabilidade de implantação de um serviço de delivery em uma cafeteria na cidade de Londrina

Abstract

The coffee delivery market has experienced a remarkable growth in recent years, and with this growth, business opportunities have arisen. Considering the challenges that many coffee shops face when delivering coffee and other products, whether due to a lack of accurate cost information and demand expectations, the feasibility of implementing a remote delivery service in an already operational coffee shop in the city of Londrina was analyzed. To achieve this goal, it was essential to establish a comprehensive theoretical foundation that would enable an understanding of all the concepts related to a Business Plan. Subsequently, a market research was conducted with the purpose of identifying customer needs and behavior, aiming to create the proposed system. Finally, all the steps associated with a Business Plan were executed. This scientific research adopted a quantitative-qualitative approach, involving data collection through market research and the analysis of studies conducted by other researchers. This information played a fundamental role in the development of the Business Plan addressed in this project, which followed the model suggested by SEBRAE. Based on the conducted investigations and the developed Business Plan, it was determined that the implementation of the delivery service in the business is economically sustainable, as long as revenue values reach certain targets, which were observed through the calculation of the break-even point of the operation.