Âmago: indústria de cosméticos

Abstract

Sustainability is based on human development, including improving the relationship between people and nature. In this way, the branch of natural cosmetics appears to replace products of animal origin. The area of natural products is in one of its most promising moments, undergoing constant innovation and growth over the last few years. Additionally, it was directly impacted by the pandemic, with the increased consumption of hygiene products against COVID­19. Seeing the prosperous future of this sector, Âmago will operate as a small company, producing and selling natural products in Brazil, namely: body soap, floral water and orange essential oil. The elaboration of this industrial project aimed to present a history of the sector, market analysis, description and flowchart of the steps, material and energy balance, treatment of generated waste, equipment sizing and financial analysis. 447,472 units of 100g soap, 58,101 10 mL bottles of orange essential oil and 219,837 200 mL bottles of floral water or hydrosol will be produced. The orange peel will be the heart of the company, giving rise to the essential oil, which will be present in all products, with the intention of providing lightness and safety for both customers and the planet. The company is strategically located in the center­east of São Paulo, in Araraquara, with a 4,000 m² plant, a region of great development in citrus growing, mainly oranges, and due to the extensive road network, transporting products throughout Brazil. Through the proposal of the enterprise, it is concluded that the proposal of the present project is financially viable, proven by the positive Net Present Value (NPV) and an Internal Rate of Return (IRR) superior to the Minimum Rate of Attractiveness (TMA), with the return of the investment between the 3rd and 4th year.