Formulação do planejamento estratégico da marca Leale

Abstract

The present work aims to elaborate the strategic planning and a new business model for the company Leale&Co. that operates in the Brazilian clothing sector. Strategic planning, along with numerous other tools, gives rise to an analysis of the strengths and weaknesses of a company to achieve each goal identified in the plan. Strategy relates to the long-term direction of an organization, allocating resources and capabilities to gain advantage in a changing environment. The process of creating a strategic plan will be divided into eight main steps, each with a specific goal to be achieved. It aims to map and understand the industry and the forces acting on it, aims to understand a company's relative position in the industry, seeking to understand what sources of differentiation create a company's competitive advantage and what its basic capabilities, strengths and weaknesses are. In addition to being exploratory, quantitative data with descriptive characteristics will also be listed.