Afago: uma expressão de afeto através da mídia social Instagram

Abstract

In the context of Graphic Design, Color Theory and Illustration, this work correlates the theories of communication in social networks with the emotional aspects of human relationships, through the development of a set of illustrations about romantic love, elaborated from the chromatic analysis of illustrative style. Using the social network Instagram, the drawings originally prepared for the project were posted through periodic publication of posts/drawings during the period from October to November of 2022, as a way of documenting the illustrations and as a channel with the community, for a dialogue about the relationship between a couple of characters, caressing and the relationship of love and empathy between them. In the end, we reflect on the possibilities of using Instagram as a temporal artistic documentation tool for illustration projects.