Avaliação de metodologias e ferramentas de empreendedorismo na criação de uma startup de marketplace

Abstract

The startup concept has been highlighted in Brazil and in the world with the development of companies that revolutionize the market through technology, with a replicable and scalable business model. Despite this growth, there are several difficulties faced by entrepreneurs who seek to create this type of company in the Brazilian environment, causing many of these businesses to close down in their early years. For this reason, this paper aims to evaluate the application of methodologies and tools of entrepreneurship and startups in the creation of a marketplace startup, which can assist in the creation of new businesses in the Brazilian environment. For the structuring of this paper, methodologies used in startups, such as Lean Startup and Scrum, were analyzed and applied, and, through such methodologies, a marketplace startup was developed inserted in the beauty market. In the development, several entrepreneurship tools were applied and analyzed, such as Business Model Canvas and Lean Canvas, the market study, the creation of a persona and benchmarking research. The results obtained from the analysis of these methodologies and tools were synthesized and arranged in a table, in which individual evaluations were made, as well as the reasons why some tools were used or not. One of the evaluations made was to select the Lean Canvas instead of the Business Model Canvas, since the first adds more value in innovative models such as startups. In this way, the development of both the paper and the startup had positive results and highlighted the importance of the applicability of such tools and methodologies for the entrepreneurs to be able to mitigate the risks in the creation of startups, as well as in the consolidation of these companies in the market.