Subjetividade e gestão gerencialista: a trajetória da (re) produção da subjetividade gerencialista no modo de vida de jovens profissionais da administração

Abstract

In contemporary society, studies that seek to understand subjectivity in its (re)production in the subject’s experience in different life contexts are added to research on the production of a subject constituted based on the logic of managerial management. Thus, the objective of this research was to investigate how the processes of subjectivation experienced in the family and academic trajectories of young professionals in Administration shape their way of life based on the managerial ideology. Furthermore, it was possible to expose the connections, mediations and their imbrications in relation to which subjectivities are (re)produced and approach this ideology. Specifically, from this theme, we proceeded with the investigation of how the family and the academic environment are configured as machines for the production of managerial subjectivity, whose discursive strategies influence and add to the strategies of seduction of the managerial ideology that result in the way of life and in the (re)production of the subjectivity of young professionals in the Administration. Therefore, this research is characterized as qualitative, in that it investigated and analyzed subjective aspects of the researched, having social constructivism as a philosophical paradigm, as well as Critical Discourse Analysis (CDA) for social change. It was based on the study of legal document of the Ministry of Education called National Curricular Guidelines in the Opinion CNE/CES 438/2020 and in the Resolution CNE/CES 5/2021 of the Administration course and in the in-depth interview with four young graduates of this training. Of both genders, one from a public institution and three from a private institution in the city of Curitiba – Paraná. For data collection, the strategy to approach the field was participant observation.For data collection, the strategy to approach the field was participant observation. In methodological terms, Fairclough’s Critical Discourse Analysis was used as a method to understand the social phenomenon of subjectivation processes that reproduce the gerancalist ideology, having discourse as a mode of action, a way in which young people act on the world and, especially , about others, as well as a way of representing themselves (as).The results achieved through the analysis of the analytical categories of the CDA from the texts collected and generated, as well as the voices of the subjects of this research, reveal the construction of the identities of these young people who were mobilized and aligned with the managerial ideology, both within the family, in higher education and, subsequently, in the labor market. The voices of the young people investigated towards the discourse of professional success in the family and at the university demonstrate that such institutions are elements that shape subjectivities in their way of life. In this sense, this research contributes for organizational studies to contemplate a critical perspective, having CDA as a theoretical-methodological alternative that contributes to the examination of social issues in the contemporary world.