Importância do planejamento estratégico na criação de uma marca de roupas e gestão de um e-commerce

Abstract

Strategic planning is a tool of extreme functionality at all levels of business organization from microenterprises, such as large companies. It is the entire process of creating and operating a strategy to achieve goals and objectives within a given time frame within the organization. Therefore, the objective of this research was to identify the aspects and the brand of a specific strategic store for the creation of a product store and e-commerce management. For this, it was necessary to identify the possible aspects for the creation of a brand, to take over the aspects of managing an e- commerce and, finally, to build a proposal for strategic planning, apply it and measure the real of the study. From the results obtained, it was initially observed a high level of responses both in terms of public engagement with the brand and sales. In the period of 1 year of operation, it was possible to notice a good general performance of the company and also in the marketing, sales and operations strategies. Strategic planning was fundamental in the process of creating and developing the brand and currently seeks to manage existing actions for the continuous improvement of processes within Estúdio Rua.