Redesign de identidade visual e material de divulgação para a ONG Atitude na Cabeça

Abstract

This project is focused on the construction of a new visual identity for an ONG “Atitude na Cabeça”, which is responsible for donating wigs and other accessories for children with pathologies that cause partial or total loss of hair. The redesign of the current identity seeks to visually communicate all the values and purposes of the institute as well as to represent in a more coherent and concise manner, those who present and also those who attend in the organization’s donations, consequently bringing greater disclosure and support to society. Through the Design Thinking methodology, some specific principles were used só that the project could be carried out in a more accurate and humane way as to its results.