Ítalo: indústria de massas alimentícias

Abstract

The pasta arrived in Brazil around 1870 along with Italian immigrants, becoming popular in the South and Southeast regions of the country. In the same decade, the first pasta industry in the Brazilian market was inaugurated in the state of São Paulo. Until 1997, the market was dominated by only two companies, but with the strong growth of the segment, today the market is more competitive, and in 2018 presented growth of 1.3% in Brazil moving an income of more than R$ 6.2 billion. Pasta consumption by Brazilians increases each year due to its high popularity, low cost and high yield, ranking the third position among the largest consumers in the world. Therefore, Ítalo, the company proposed in this academic work, will be planned to enter the pasta manufacturing Market to reach 3% of the national pasta market. The elaboration of the project aims to present the history of the product, the market in which it is inserted, regulatory legislation, definitions, and the production process, as well as the mass balance, energy balance, specification of the process equipament, economic feasibility analysis, flowchart, layout and the treatment concept of waste generated. The industry will be located in the northern region of Paraná, in the city of Sertanópolis, which has an abundance of raw materials and ease of disposal of the final product, since the focus of the consumer market is the South and Southeast regions of the country, characterizing a strategic point. for your installation. As for production, Italo will have a production capacity of 3000 kg per hour for long pasta, which is spaghetti, fettuccine and lasagna, and 1500 kg per hour for short pasta, consisting of fusilli and penne pasta produced in 3 shifts per day for 5 days per week. Through financial analysis, it is possible to affirm that the project of this present work is economically viable since it has an internal rate of return (IRR) of 58%, higher than the minimum rate of attractiveness (TMA) of 20%, a breakeven point when 70% of total production sales are reached and also a return on investment, payback, in 3 years of activity