Proposta de um método de sensibilização de empresários para o tema inovação

Abstract

Innovation has become increasingly important to change the reality of the market positioning of both a company, as a country. Thus, managers who are ahead of organizations, regardless of size or sector, need to keep pace with the company's competitiveness, practicing and experiencing innovation as part of their routine. Questions about training methodologies with business has become more discussed in the institutions that work with the public. In an attempt to promote new results and make more people are sensitized to put innovation into practice, it is the intention of this research. For this reason, the study of a theoretical framework was conducted to identify methods and different awareness techniques. Innovative forms and content of training courses in innovation were examined to identify the relevant aspects, in order to make an in-person meeting with entrepreneurs in the innovation theme. Thus, using the technique of focus group was held a face to face meeting with businessmen to experience actions that lead to innovation theme. To get the results of the research were used two data collection instruments, an instrument for observation during the meeting and another that was sent on-line. After the responses are collected and worked, it was possible to reflect and compare the proposed framework. Qualitative research presented and analyzed the results of this information. Based on the results achieved, we reached a proposed method with elements of awareness on the subject innovation with businessmen.