O imaginário de trabalhador ideal: representações de trabalhador na perspectiva da Federal das Indústrias do Estado do Paraná

Abstract

This research aims to analyze the imaginary of ideal worker constructed by the magazines Cuide-se+ and Indústria em Revista, published by the Federation of Industries of the State of Paraná (FIEP). The question that this study proposes to answer is the following: how is the worker represented and what are the characteristics considered adequate to carry out the work in the industry? The question is posed taking into account the transformations in the organization of labor along the development of the capitalist mode of production and the demands of control over who realizes it: the working class. Through the content analysis oriented by theme, according to Bardin's methodological proposal (2011), we sought to describe and understand the elements that form the representations of what is a suitable workforce from the perspective of the largest corporate association of Paraná. Thus, through this route of analysis, we reached a set of data that characterize the workers in their instrumental, behavioral and group and social aspects. The theoretical contribution made it possible to discuss these data as the reflexes of capitalist needs and interests in continuously developing not only productive technologies and forms of work organization but also strategies of workforce control. Thus, it can be seen that the representations of the adequate workforce constructed by the FIEP discourses in their publications are the ideological expressions of the demands of the work organization in its most current form.