Consumismo e sociedade: uma provocação sobre o tema por meio do design crítico

Abstract

The proposal of this work is the development of a critical Design project that promotes a questioning of consumerism and society. The first part of the work seeks to define the differences between consumption and consumerism and tries to establish the characteristics that govern a Design project. The second part seeks to promote a dialogue on the topic addressed through the marketing’s creation for the dissemination of a product of critical design that contemplates our reflections on consumerism and society. Therefore, it is necessary to note that it sets certain precise limits, such as research on the impacts of consumerism on society based on Daniel Miller and Zygmunt Bauman, in addition to understanding the relationship between human beings and work and consumption through Richard Sennett and the characteristics of a critical design project, described by Matt Malpass.