Planejamento estratégico e avaliação de desempenho em uma pequena indústria moveleira

Abstract

The goal of this study is to elaborate the strategic plan and the performance evaluation in a small furniture industry, assessing the manager’s perception about the elaboration. In methodological terms, this research was guided by qualitative approach and exploratory analysis. As data collection techniques, semi-structured interviews were held with the manager’s company. Finally, the results that were achieved are presented, where through strategic planning the SWOT matrix can be elaborated, observing the internal strengths and weaknesses of the company, such as personalization of the product and the lack of skilled labor, besides the opportunities and external threats, being the new technologies and strong competition respectively. Then, there was the mission, vision and values definition considering that the company did not have them, yet. The establishment of strategic objectives were based on BSC tool, where the financial, customers, internal processes and learning and growth perspectives were considered and for each of them, goals and performance indicators were defined. The implementation of the two methodologies in the company contributed in a way that allowed the manager to know the current situation of the company, besides obtaining a vision of the future where the goals and targets were set, points that were not analyzed mainly due to lack of knowledge and the manager be involved with daily activities.