Percepções sobre os serviços contábeis recebidos por gestores de empresas de São Lourenço do Oeste - SC

Abstract

This research aims to identify the perceptions about the accounting services received by managers of companies of São Lourenço do Oeste - SC. In the theoretical basis will be presented information of Accounting as Information Science and the main Accounting Services for Company Management, information that influence the perception of the quality of accounting services. The work was carried out through an exploratory and qualitative-quantitative research through a questionnaire directed to the managers of the companies of São Lourenço do Oeste. The questionnaire was sent via e-mail to 339 companies associated with ACISLO (Commercial Association of São Lourenço do Oeste), the total number of replies received was 41. Based on the studies, it can be observed that managers link the accountant as complying of tax liabilities, unaware of the important information that can assist them in making decisions in the company. It can also be observed that besides the lack of knowledge, there is also the lack of interest of the managers in the use of accounting reports as support in business. It should also be noted that most managers would not pay more for a differentiated accounting service, thus hindering the client and accountant process. However, it is believed that if the accountant offers specific reports to each type of business and explains them succinctly, showing its importance in the management of the business, the manager will have a new vision of the real importance of the accounting professional.