Proposta de priorização de critérios para medir a circularidade em modelos de negócios na indústria têxtil

Abstract

Due to disposal trends that still characterize the textile and fashion industry, the current consumption model generates gradual increases in textile waste. There is an interest in new business models that bring solutions to environmental problems via environmental practices that use circular economy concepts. This paper aimed to rank a set of criteria for measuring circularity in business models of fashion start-ups. It focused only on fashion and textile startups that developed their business models based on the principles of circular economy. There was a gap in the literature when searching those types of companies. The results show that stakeholder awareness on sustainability is still needed, however, reuse, ecodesign, and value recovery practices are also valuable criteria when wanting to measure the circularity of fashion start-ups. By measuring the circularity of companies, one can identify how far away from a circular economy the company is.