Elaboração de um plano de negócios para uma empresa no setor de tecnologia da informação

Abstract

The distance learning market has grown over the past few years and, along with this growth, business opportunities are emerging. Considering the difficulty that these educational institutions have to correct and evaluate discursive issues, whether due to lack of labor or financial costs, a research was carried out on the feasibility of setting up a company, based in Londrina, capable of providing this service, through the creation of an own system, which automates this task, executing it in an agile and efficient manner. For this, it was necessary to build a theoretical basis for understanding all the concepts involved in a business plan. A market research was executed, with the objective of identifying the client's needs, for the creation of the proposed system and, finally, all the steps involving a business plan. This scientific research has a quantitative and qualitative character, with data collection through market research, in addition to research carried out by other authors, such information was used to build the business plan covered in this work, which was prepared based on a model suggested by SEBRAE. With that, from the researches carried out and the business plan built, it was found that the venture is financially viable, being attractive to its investors and bringing benefits to its customers.