Análise estratégica para transformar uma empresa local em uma franqueadora regional

Abstract

The evolution of companies and / or businesses in Brazil using the franchising methodology is notorious, since one of the aspirations of entrepreneurs, both franchisees and franchisors, is to quickly expand their business, in order to obtain greater profits, return investment and satisfaction as investors. The objective of this work is to make an analysis of the current situation of a microenterprise of professional courses, informatics and english, located in the North of Paraná, to propose methodologies, standardization of processes and structures in an innovative way that it is possible to expand its market performance, through opening of a pilot branch, so that with the data obtained from the Headquarters Unit x Branch Unit, a feasibility analysis can be carried out to transform it into a franchisor.