Proposta de um guia para desenvolvimento de produto vegano alimentício, case: hambúrguer vegano congelado

Abstract

With the current globalized world and the high incidence of daily information, it is becoming increasingly easier to become aware and aware of the environment in which we live. The present work sought to develop a practical guide, elucidating the stages of development of a food product for people who seek a better quality of life, combining the practicality of their daily life. The guide was developed for a specific market niche that are vegans, for both a bibliographic research, a market research to know its consumer in case the product comes to be commercialized. In market research it was found that 63.15% of the tasters had some knowledge about the vegan culture; 47.37% had ever eaten a vegan food; 89.47% had no knowledge about vegan products in markets and 94.74% thought it would be interesting to find frozen ready vegan foods. There was a good acceptance of the product, with more than 50% of its tasters, but it was noted that there is room for improvement in its formulation if the market is to be covered. Finally, the objective proposed by the monograph was reached, to develop a guide with specific steps for a vegan burger, and could be produced by lay people in the food area. With the final product, it was noticed that for a commercialization it is necessary some improvements for a better structure of the hamburger. With the questionnaires applied it was found that differentiated products for a certain target audience are missing, which is a good attraction for food industries that want to be more competitive, innovative and diversified.