A gestão pública no artesanato de São José dos Campos (SP) a partir de estudos multicasos

Abstract

São José dos Campos (SP) city is marked for its economic and technological development, but its features and potentialities did not provided the appreciation of handcraft, translated in lack of support and opportunities for artisans. With this, this work aims to verify through the logistics processes, how the public management of São José dos Campos city can encourage regional handcraft. The subject approach occurs by a qualitative research, and through a literature review and questionnaires asked opened, some national success actions for handcraft are raised, front to the actions of the public management of the city in question. Therefore the research also involves a case study of the city. The results obtained from the multicases studies, reveal that the actions city are irrelevant to the handcraft, in front of demands and potentialities, but indicating that there are concrete possibilities of acting municipal public management in developing the sector.