Identificação dos critérios utilizados na formação de preço por gestores do MEI em Curitiba e região metropolitana

Abstract

This research aims to identify the criteria used in the formation of sale price by microentrepreneurs managers of Curitiba and metropolitan region. It has the general objective of identifying which accounting methods are used, in addition to studying the pricing methods used by MEIs. The research is justified by the growing number of small traders who fall as individual microentrepreneurs, in this way, are new small companies sensitive to market variations. To make a survey of the criteria used, a questionnaire was directed to the MEIs and applied to the analysis of the Discourse of the Collective Subject, identifying how the pricing is made.